Erika Siebring
OBJECTIVE
Experienced multi-media journalist proficient in content creation, editing, videography and anchoring. Skills include editing, AP Style, inbound marketing, optimization, and public relations.
PROFESSIONAL Experience
- Senior Content Marketing Strategist, Madwire, July 2022 – Present
- Created SE-optimized marketing material, graphic design assets, and social media content for small to mid-sized businesses
- Created and joined department-wide hobby groups to encourage collaboration
- Consistently led and supported three to four CMS’s to hit personal and company goals
- Volunteered to participate in a Mentorship Program to mentor assigned CMS
- Co-planned and organized department-wide activities
- Consistently exceeded personal and department-set goals on a monthly basis
- Participated in SEO-based research committee and presented finding to department
- Content Marketing Specialist, Madwire, April 2021-Present
- Created SEO-optimized marketing material for small to mid-sized businesses
- Created and led a department-wide education session on organization and productivity
- Consistently exceeded personal and department-set goals on a monthly basis
- Multimedia Journalist, Morning Anchor & Producer, KNOP-TV , Aug 2019-March 2021
- Videotaped, created, edited and optimized stories/press releases for broadcast and web
- Produced and anchored two-hour morning show in varying markets
- Managed Facebook and Twitter accounts using Social News Desk; applied best practice
- Responsible for spot-news reporting and editing
- Editor-in-Chief, The Mirror, Aug 2018-May 2019
- Managed and oversaw weekly/monthly news magazine production from start to finish
- Produced news magazine in InDesign, ran social media accounts and digital publications
- Interviewed sources and reporters to produce market-relevant content
- Edited news and feature content for student body
- Editorial Intern, Denver Life Magazine, May 2018-Aug 2018
- Created and optimized feature stories for print and web
- Managed Instagram and Twitter accounts using Hootsuite and Later
- Proofread and edited magazine pages, fact-checked content and published digitally
- Intern Reporter, The Johnstown Breeze, May 2017-Aug 2017
- Created news and feature stories, with original, accompanying photography
- Managed office operations in absence of general manager
Skills
- AP Style, Abode InDesign, Adobe Premiere Pro, Adobe Photoshop, Hootsuite, Later, WordPress, Blogger, Python Programming, Dr. Java, HTML, CSS, JavaScript, AVID, iNews, Social News Desk, Clickability, Arc, Syncback
awards, HONORS, PROFESSIONAL DEVELOPMENT
- Twitter Flight School Certification, 2018
- Denver Press Club John C. Ensslin Scholarship nomination, 2019
- Denver Press Club Damon Runyon Scholarship finalist, 2018-2019
- Tim Russert Scholarship finalist, 2018
education
B.A. in News and Multimedia, 2019, University of Northern Colorado
Minor: Computer Science
REFERENCES
- Jacque Harms, WTOK-TV General Manager, Gray Television, (308) 530-1035
Erika Siebring Reel
Clips
See here.
This morning we thank our #EverydayHeroes at the North Platte Care Center.
— Erika Siebring (@ErikaNews2) April 30, 2020
To send us your Everyday Hero, go to our KNOP News App and find the “Everyday Heroes” album under “Upload Photos and Videos.” pic.twitter.com/HRdnOFbC42
Need to make Friday Night plans? Get some freshly-popped Take-Out Theater Popcorn or take time to support the Gothenburg community. pic.twitter.com/BirAhFBsTC
— KNOP-TV (@KNOPTV) April 10, 2020
Journalistic Articles
North Platte man walks away from rollover accident, April 2020.
Dumpster fire in North Platte, Feb 2020.
Construction adjustments for South River Road, June 2020.
Hirschfeld’s hosts week-long bridal sale, June 2020.
More are available on KNOP website.
Blogs & Social Media Management
Technical Writing